High praise for advice
What our users are saying
Digital Advisor has helped me refine and simplify my investing practices. Tools like the rainy day or estimated retirement medical cost calculator have been very helpful in preparing me for the future.
Digital Advisor user
It feels more personal with Vanguard. My advisor tailors the meeting to my needs and concerns. I send him my thoughts and changes to my situation prior to our meetings, and he always has an additional topic that I would not have found on my own.
Personal Advisor user
I want to use financial experts to guide my investments while keeping expenses low. I also do not want to spend time following the market and making decisions. Vanguard Digital Advisor gives me confidence that my investments are well looked after with little expense.
Digital Advisor user
Digital Advisor’s a winner!
Vanguard Digital Advisor rated tops among low-cost robo-advisors
Here’s one more reason to consider Vanguard Digital Advisor® for online investment management: It’s an award winner!
Vanguard Digital Advisor was named Best Robo-Advisor for Low-Cost Investing by NerdWallet for the fourth year in a row.1 And Morningstar ranked Vanguard Digital Advisor as the Best Overall Robo-Advisor in its annual Robo-Advisor Landscape report for the second straight year.2
Awarded January 2024, based on data as of October 2023.
NerdWallet―a personal finance company that offers money advice, tools, and impartial product reviews―described Digital Advisor as an affordable way to invest for retirement with low management fees, low investment expense ratios, and no additional account fees.
Awarded June 2023 based on data as of December 2022. Vanguard compensated Morningstar for permission to promote the award.
Vanguard was the only provider to earn Morningstar's “High” assessment for robo-advisors. Vanguard Digital Advisor's low annual fees and tailored investment approach were cited as the reasons the service stands out in a crowded field. Morningstar noted that Digital Advisor provides "comprehensive financial planning advice at a cheaper asset-based fee than any competing offering."
Put Digital Advisor to work for you
Digital Advisor is an easy-to-use, online professional money manager that’s tailored to your retirement goal—no matter where you are on your investing journey.
We’ll create a long-term savings plan based on your unique inputs. Then we’ll invest your savings in broadly diversified, low-cost Vanguard mutual funds and collective investment trusts, and manage them day-to-day for you. Our ongoing expertise optimizes your chances for investment success, even during market fluctuations.
And if debt is standing in your way of saving, our debt payoff calculator offers scenarios to help you become debt-free faster.
Digital Advisor is always on, so when your life circumstances change, you can return to your personal online dashboard, make updates, and get a real-time adjustment to your plan.
Whenever you invest, there’s a chance you could lose the money.
Diversifying means having different types of investments. It doesn’t guarantee you’ll make a profit or that you won’t lose money.
1Vanguard Digital Advisor received the top rating for "Best Robo-Advisor for Low-Cost Investing" for 2024 among 14 other robo-advisors selected by NerdWallet. NerdWallet evaluated each provider across the following weighted criteria, as of October 1, 2023, to determine the winner for low costs: management fees (50%), expense ratios on investments (40%), and account fees (10%). NerdWallet also selected Vanguard Digital Advisor for the 2021 award based on November 16, 2020, data; the 2022 award based on October 1, 2021, data; and the 2023 award based on October 1, 2022, data. Additional details about NerdWallet's methodology are available on their website. Current fees may vary for Digital Advisor and the other robo-advisors considered. Although Vanguard compensates NerdWallet for marketing services, NerdWallet's opinions and evaluations are independent and unrelated to the selection of Digital Advisor for this award. ©2017-2024 and TM, NerdWallet, Inc. All rights reserved.
2Vanguard received the first overall ranking in Morningstar’s 2023 Robo-Advisor Landscape report among 17 other robo-advisors selected by Morningstar. Morningstar evaluated each provider across the following weighted criteria as of December 2022, to determine their rankings: total price (30%); the process used to select investments, construct portfolios, and match portfolios with investors (30%); the parent organization behind the digital platform (20%); and breadth of services (20%). Morningstar also selected Vanguard Digital Advisor for the 2022 award based on December 2021 data. For more on Morningstar’s methodology, go to The Best Robo-Advisors of 2023. Current fees may vary for Digital Advisor and the other robo-advisors considered. Although Vanguard compensates Morningstar for marketing services, Morningstar’s opinions and evaluations are independent and unrelated to the selection of Vanguard for this ranking. Following the independent announcement of this ranking, Vanguard purchased a license from Morningstar for the right to include this rating in Vanguard marketing. Source: “2023 Robo-Advisor Landscape” by Amy C. Arnott, et al. © 2023 Morningstar, Inc. All rights reserved.
Vanguard Digital Advisor’s services are provided by Vanguard Advisers, Inc. (VAI), a registered investment advisor. Please review the Vanguard Digital Advisor brochure for important details about this service. Vanguard Digital Advisor’s financial planning tools provide projections and goal achievement forecasts that are hypothetical in nature. They are provided for educational purposes only and are not guarantees of future results.
Join the growing number of investors who are already using Vanguard advice
The experiences of these Vanguard clients may not be representative of the experience of other Vanguard clients and are not a guarantee of future investment performance or success. These clients were compensated with points, equivalent to $10 each, for participating in a survey.
Vanguard Digital Advisor's and Vanguard Personal Advisor’s services are provided solely by Vanguard Advisers, Inc. (VAI), a registered investment advisor. Please review the Vanguard Digital Advisor and Personal Advisor brochure for important details about these services. Vanguard Digital Advisor’s and Personal Advisor's financial planning tools provide projections and goal forecasts, which are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.
1Vanguard Digital Advisor received the top rating for ... Read more
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1Vanguard Digital Advisor received the top rating for "Best Robo-Advisor for Low-Cost Investing" for 2024 among 14 other robo-advisors selected by NerdWallet. NerdWallet evaluated each provider across the following weighted criteria as of October 1, 2023, to determine the winner for low costs: management fees (50%), expense ratios on investments (40%), and account fees (10%). NerdWallet also selected Vanguard Digital Advisor for the 2021 award based on November 16, 2020, data; the 2022 award based on October 1, 2021, data; and the 2023 award based on October 1, 2022, data. Additional details about NerdWallet's methodology are available on their website. Current fees may vary for Digital Advisor and the other robo-advisors considered. Although Vanguard compensates NerdWallet for marketing services, NerdWallet's opinions and evaluations are independent and unrelated to the selection of Digital Advisor for this award. ©2017-2024 and TM, NerdWallet, Inc. All rights reserved.
2Vanguard received the first overall ranking in Morningstar’s 2023 Robo-Advisor Landscape report among 17 other robo-advisors selected by Morningstar. Morningstar evaluated each provider across the following weighted criteria as of December 2022, to determine their rankings: total price (30%); the process used to select investments, construct portfolios, and match portfolios with investors (30%); the parent organization behind the digital platform (20%); and breadth of services (20%). Morningstar also selected Vanguard Digital Advisor for the 2022 award based on December 2021 data. For more on Morningstar’s methodology, go to The Best Robo-Advisors of 2023. Current fees may vary for Digital Advisor and the other robo-advisors considered. Although Vanguard compensates Morningstar for marketing services, Morningstar’s opinions and evaluations are independent and unrelated to the selection of Vanguard for this ranking. Following the independent announcement of this ranking, Vanguard purchased a license from Morningstar for the right to include this rating in Vanguard marketing. Source: “2023 Robo-Advisor Landscape” by Amy C. Arnott, et al. © 2023 Morningstar, Inc. All rights reserved.