What does it cost?
Premium advice without the premium price
Vanguard Personal Advisor costs a lot less than you might think. When you sign up, you’ll only pay about $30 for every $10,000 we manage for you (with a $250,000 minimum balance required in your retirement plan account).1; 2
That’s a lot less than what you’d likely pay somewhere else. In fact, it’s less than one-third of the industry-average cost for the same type of service!3
And the fees will come out of your investment account automatically each quarter. So you’ll never have to pay anything out of pocket.
Calculate my cost
The total balance of all accounts at Vanguard that I want Personal Advisor to manage:
Find out how much you’ll pay—and how much you’ll save—with Personal Advisor.
Personal Advisor can manage these types of accounts at Vanguard:
- Certain employer-sponsored retirement plan accounts, like 401(k) accounts.
- Taxable accounts owned individually or as joint tenants with rights of survivorship.
- Traditional, Roth, and rollover IRAs.
Note: Personal Advisor can't manage accounts at other financial institutions. So don't include those balances here. But you can link those accounts to Personal Advisor's financial planning tools after you enroll.
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1To be eligible for Personal Advisor, you must have one of the following:
- $250,000 or more in your employer-sponsored retirement plan at Vanguard.
- $50,000 or more in IRAs and taxable accounts—owned individually or as joint tenants with rights of survivorship—at Vanguard.
- $250,000 total among your employer-sponsored retirement plan, IRAs, and taxable accounts—owned individually or as joint tenants with rights of survivorship—at Vanguard.
2Actual costs vary. Personal Advisor will reduce your gross advisory fee by the amount of revenue (such as expense ratio rebates) that Vanguard (or a Vanguard affiliate) collects on your portfolio in order to calculate the net advisory fee. Personal Advisor’s annual net advisory fee is approximately 0.30% across your enrolled accounts for a typical investment portfolio, although your actual net fee will vary depending on the specific holdings in each enrolled account. Your net advisory fee can also vary by enrolled account type. Plan participants’ actual advisory fees will vary depending on your plan’s lineup and the revenue that Vanguard receives from those investments. Please see your plan fee disclosure notices for the applicable annual gross advisory fees that apply to your plan assets.
3Based on the Personal Advisor fee of 0.30% vs. an average 1.00% fee when receiving advice through a traditional human advisor. Source: “2023 Robo-Advisor Landscape” by Amy C. Arnott, et al. © 2023 Morningstar, Inc. All rights reserved. Average fee listed in Morningstar’s annual Robo-Advisor Landscape report when receiving advice through a traditional human financial advisor. Note that full-service advisors may provide a different fee structure, like a flat fee or tiered-fee structure based on the level of assets being managed, and may require a minimum asset level to manage the accounts. The average fees do not consider other costs, including underlying product costs, transaction costs, or other account costs.
Vanguard Personal Advisor's services are provided solely by Vanguard Advisers, Inc. (VAI), a registered investment advisor. Please review the Vanguard Personal Advisor brochure for important details about this service. Vanguard Personal Advisor's financial planning tools provide projections and goal forecasts, which are hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.